Many agents use their names to build their brand, but successful brands often share common traits. Firstly, a brand should be easy to recall. Secondly, your audience should have no trouble spelling your brand’s name. It can be frustrating to search for something on Google and not remember the exact name. For instance, my name, Amanda Walczyk, is not easy to spell at first attempt!

That’s why I chose Saltbox Mortgages…

In the Colonial Era, saltboxes were essential kitchen items. They held the most crucial ingredient: salt. Designed for easy access, these charming boxes were placed on countertops or hung on walls. Salt wasn’t just for flavouring; it played a key role in food preservation.

By the mid-1800s, settlers’ homes were modeled after traditional saltbox designs. These homes were crafted from high-quality materials, featured a sloped roof, and were typically 1.5 stories high. Today, modern Saltbox homes are considered upscale constructions.

So, how does this relate to mortgages? A mortgage is a significant investment in one’s life, much like salt in a kitchen. Mortgages are versatile and can impact your life in various ways.

I found inspiration in the historical significance of the name, bridging real estate, mortgages, and everyday life. While brainstorming at my kitchen table, I realized that incorporating “Amanda” or “Walczyk” into a memorable name was challenging. I mean, “Walczyk” is difficult to spell and pronounce – with 7 letters and only 1 vowel.

Throughout my career, I promise to offer versatile products and ensure a quality experience for you. Who knows, maybe one day I’ll assist you in financing your very own Saltbox home.

– Amanda Walczyk